“Scenarios deal with two worlds; the world of facts and the world of perceptions. They explore for facts but they aim at perceptions inside the heads of decision-makers. Their purpose is to gather and transform information of strategic significance into fresh perceptions. This transformation process is not trivial—more often than not it does not happen. When it works, it is a creative experience that generates a heartfelt ‘Aha’ … and leads to strategic insights beyond the mind’s reach.”
I can well imagine that someone would indeed feel an ‘aha’ moment if they were able to change significantly important information into new thinking. A very serendipitous moment!